Understanding And Application Of Marketing Essay - 3215 Words

Understanding and application Of Marketing Principles Of Kaffel Ltd. Table of Contents Understanding and application 1 Of 1 Marketing Principles 1 Of 1 Kaffel Ltd. 1 Introduction 2 Task-1 Understand the concept and process of marketing 2 1.1 Explain the various elements of the marketing process. 2 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for goodsin different markets. 6 2.3 Choose a targeting strategy for a selected goods/service 7 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 7 2.5 Propose new positioning for a selected goods/service 8 Task-3 Understand the individual elements of the extended marketing mix 9 3.1 Explain how goods are developed to sustain competitive advantage 9 3.2 Explain how distribution is arranged to provide customer convenience 9 3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 10 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 11 3.5 Analyze the additional elements of the extended marketing mix 11 Task-4 be able to use the marketing mix in different contexts 12 4.1 Plan marketing mixes for two different segments in consumer markets 12 4.2Show MoreRelatedMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreMarketing Assignment 2011- Perfume1337 Words   |  6 PagesSunderland Faculty of Business Law Undergraduate Programmes MKT306 Marketing Strategy Assignment Monday 9th January 2012 – Individual Report Please read all instructions and information carefully. 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